Client: Patagonia
Project: ‘With You’ Advertising Campaign

The aim of this campaign is to illustrate Patagonia’s mission for sustainable gear. The companies products are engineered to be sustainable not only for the environment but for the customer for many years of activity. By using actual Patagonia products as textural collage elements within this campaign, an immediate importance is placed on the materials. Through the use of verbiage like “With you on every wave,” a connection is made between Patagonia and the customers continual use of their products.

*Winner of 2022 West Michigan AAF Student ADDY Award — Judges Choice + Silver